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About us

IAM Castings is a London-based casting agency, specialising in sourcing people for print advertisements, television commercials, as well as multi-format marketing campaigns and events.

We can supply people from our own agency or provide casting services sourcing people from a variety of sources using our extensive network.

Our driving force is to promote cultural diversity within the consumable media space to help give a balanced representation of the world we truly live in. 

Some of our recent clients include Gap, Adidas, Nokia and Coca Cola – to see our latest campaigns and shoots, click here to view our work or visit our Instagram page.


Our people

Our ethos is to celebrate cultural diversity through the brands we work with and we pride ourselves on supplying authentic people. We value uniqueness and like to challenge traditional aesthetics.

We find that placing genuine people in visual media stimulates greater engagement with our clients’ campaigns because it better represents the world we live in.

We want to celebrate you!

We’re always looking to meet new people – you might see us in London and the South East on one of our regular street casting days, or you might have been approached by one of our street casting team.

If so, say hi! You can contact us here.

Our clients

We work with media agencies, event managers, marketing professionals, editors and photographers to find people for specific campaigns, one-off photoshoots and ad hoc events – the briefs we receive are always unique, just like our clients’ brands.

We can provide a wide range of people – from traditional models and skilled entertainers to alternative individuals and actors.

Our casting directors are highly experienced in placing and directing individuals – we will work closely with you to provide a bespoke service and take on full responsibility for managing the ‘people’ part of your requirements, from recruitment to payment.

For more information about our services, email the team.